Our Story

WeĀ started as a smallĀ  brand called The Handmade Romantics, with a mission to contribute to the livelihood of makers in Indonesia, in a meaningful and sustainable way. With a personal background in the country, this is a causeĀ that is near and dear to our founder's heart.

Our product journey started from the makers we met. Working closely with small-scale makers (never factories), we got to understand the craft techniques unique to them and how we couldĀ create beautiful pieces for the modern consumer without sacrificing onĀ heritage elements. SinceĀ inception, we have grown in ourĀ understanding of Indonesia's heritage crafts, artisan communities and ultimately, about our brand identity and what we hope to offer to our customers. We love working with fabrics, the sewing community and partners who are mindful about ethical consumption.

Along the way, we found the opportunity to rebrand ourselves as Alika Day. 'Alika' is an Indonesian girl's name, derived from Arabic and means 'love'. Alika Day represents our commitment to bettering the lives of our Indonesian makers we partner with, conveying the care that goes into all our pieces.

Ultimately, it is our wish for our customers to have an Alika Day or a lovely day, everyday ā¤ļø


Empowering Artisans

Providing a decent living wage, dignified working conditions and upskillingĀ for our makersĀ isĀ at the core of our operations.Ā 


Preserving Heritage

We work with traditional artisans to preserve precious heritage crafts in the face of commercialised productions. All our apparel is locally-handstamped and crafted in small sewing houses in Indonesia.


Fashion that lasts

We're not looking to compete with fast fashion brands with seasonal collections. ByĀ giving time to our slow production process, we allow for the human touch. Our long-lasting pieces stand the test of time and avoid further adding to fashion waste.